After a short stint as a professional football player, Jay launched a music licensing company to provide background music for nationally broadcast TV shows airing on major networks such as NBC, ABC, ESPN, bravo, Disney, and MTV. After spending of few years running that company, Jay transitioned into an event producer and created events hosted by some of the biggest stars in the world including Beyoncé and Jamie Foxx. The sudden death of Jay's little sister and a divorce inspired him to focus on making a positive impact in the world. He studied human consciousness and researched why people behave the way they do. From there he combined 10 years of experience in the entertainment industry with 7 years of personal development training to create the Evo Experience.